It’s a question all Bleacher Creatures want to know the answer too: how do I get my article on the front page?
Articles are placed on Bleacher Report according to an algorithm that considers a variety of factors, including:
1) Average star rating of your article.
2) Comments and hits generated by your article.
3) Your overall site ranking, largely determined by the number of articles you’ve written and the numbers of “Fans” you have (a fan is someone who adds you to their Lineup).
Thus, if you’d like your articles to get higher placement, here are a few strategies you might want to consider pursuing:
Write more frequently
The easiest way to boost your Bleacher Report ranking (and thus to get your articles on the front page) is to write more articles.
This is not to suggest that gutting the quality of your work so you can increase your total submission count is a good road to go down. Doing that is likely to drive down your popularity on the network, and thus you very well may end up right back where you started.
That said, contributing a steady output of quality articles adds up overtime. More often than not, the writers who’s work appears on the front page have devoted quite a bit of time to writing for Bleacher Report, and thus even their articles that don’t attract large scale attention on the web can find their way into the site’s prime real estate slots.
Give your fan base a boost
The more popular you are on the network, the likelier it is that your work will end up on the front page of Bleacher Report.
There are a few different ways of expanding your fanbase that are worth considering:
a) Start conversations with other Bleacher Report writers who share your sports interests. You can do this either via the comment threads or by posting on other members’ bulletin boards. Getting your name out within the community is a surefire way to increase your fanbase and thus improve the placement of your articles.
b) Encourage non-member familiar with your work to sign up for Bleacher Report, and add you to their Lineup.
Have friends, family, co-workers, or online cohorts that might be interested in reading your analysis? Bring them to Bleacher Report and make them your fans! There’s nothing wrong with a little shameless self-promotion.
Write about topics that are likely to attract widespread attention
Don’t want to take the time to write regularly or acquire a fanbase? Feel like going straight to the front page on your first, second, or third try?
If you’re not willing to put in the time and effort to get on the front page the old fashioned way, feel free to try and write a super popular piece to instantly elevate your article’s real estate.
Writing a popular or viral article is no easy task—it’s an art entirely of its own. That said, here are a few tips to keep in mind:
-Choose a story on a controversial subject that is in the news. You want to have tens of thousands of people read your article? Better write about something they’re actually going to stumble across.
We encourage members of the network to write on topics of all sorts, including obscure ones—but if you want to maximize the traffic your article generates, you should pick a topic that people are going to naturally be searching for that day.
Arod gets caught with HGH = good article topic.
Derrick Pope is an above average tackler = bad article topic
-Assume a unique position on the matter at hand that nobody else is talking about. If you and ESPN cover the same story and essentially say the same thing, you’re gonna get schooled. Take on a fresh perspective and argue the subject in a totally unique manner, and the people will come.
-Choose a keyword rich title. To put it simply: stuff as many proper nouns in the title as you can (to a reasonable extent) to maximize the article’s presence on search engines. “Why the Yankees and Alex Rodriguez use HGH” is preferable to “The Opium Den of the Bronx.”
-Be The First To Editorialize on Breaking News. If a story is just breaking, and you’re the first to write a personal take on the news, you stand the chance to not only attract a lot of readers, but to set the pace of the discussion on that subject—both on Bleacher Report and elsewhere. Even if it’s not the biggest story in the sports world, that early mover advantage can have a humongous effect.
Any other tips for writing articles that go straight to the front page? Share them in the comments.