Bleacher Report’s story-page redesign: First step in a process
You’ve probably noticed that the story pages on Bleacher Report look a little different.
B/R’s Product and Engineering team has launched a redesign that’s really just a first step in an overall improvement.
The modernized look, including share buttons at the top and a sleeker typeface, brings the desktop into line visually with the mobile version of Bleacher Report.
But the biggest improvement is behind the scenes. The update puts B/R’s desktop, tablet and mobile sites on one codebase, rather than three separate ones. Because of this, our product team can move much faster on things like speed optimizations, design changes, new features and fixes.
This increased agility will allow for more design changes and improvements in the coming months. Look for an evolution rather than periodic big redesigns.
Nothing is locked in, so let us hear your thoughts. Chris and his team will keep tweaking and improving based on metrics and feedback.