Hey everyone,
I’m Zander Freund, also one of the founders of Bleacher Report and the network’s Community Director.
So we’re well into our private beta now, and I have to say I am thrilled with the results. The members we’ve brought to the site thus far have taken well to the new look and feel of Bleacher Report, and have already explored many of the site’s new features (Lineup, Play-by-Play, etc.).
But the most exciting aspect of the private beta—by far—is seeing people contributing again. When I say “again,” I mean it in the sense that I have been staring at a “product” for so long now that it’s nothing short of magical to finally see fresh content and activity on an actual “website,” with real people contributing to a thriving sports community.
For months now, we’ve been building and testing the beta to get it to a point where the BR die-hards would be able to use it. While we wanted to get this thing up and running as fast as possible, we also didn’t want to deliver a half-baked site to our most passionate members. The last thing Bleacher Report needed was for it’s finest contributors to come onto the new site and say “what the hell is going on?”
So we set the bar for bringing members onto the beta purposely high. We made it a priority to nail the vast majority of our site development objectives before handing the new Bleacher Report over to the community at large.
In our eyes, Bleacher Report’s members deserved a complete product. They had earned it with the brilliant writing and analysis they shared over the past year or so on the concept site, and therefore shouldn’t settle for anything less than near-perfection on the beta.
As Dave N. pointed out in his “Pre-Season Opener“, the very notion of the beta site would not have been possible without the enormous contributions of our devoted Bleacher members on the concept site. The least we could do in taking the idea of Bleacher Report to the next level was give them a product that was worthy of their expertise.
That’s what kept the juices flowing throughout the whole process of building the beta—thinking about how awesome it would be once all the Bleacher Creatures were using this thing. We finally got to that point last week.
And I can say without a doubt that it was well worth the wait.
When I saw Dave Metrick tell off Raider fans—within Bleacher Report’s brand spanking new platform—I was simply ecstatic. I still remember Dave’s first article about corporate renaming of stadiums (hilarious BTW), and was so thrilled that he could at last put his no-nonsense tone and witty ideas onto a site worthy of his writing.
Or seeing Kevan Lee start to publish his NFL previews on the beta—just awesome. It seems like only yesterday that Kevan originally proposed to do a preview on each and every NFL team to generate hype for the upcoming season. I remember telling him to go ahead, but secretly I never thought he’d actually finish. Little in this world has brought me more joy than seeing Kevan prove me wrong over the past few months (though for the record, his 4-12 Niners prediction is totally off base!)
There are many more examples of the rush I’ve gotten from seeing these guys finally doing their thang on the new site—but I’ll get into that at a later time, when I blog/brag about the Bleacher Creatures and everything they bring to the table.
For now, let’s just leave it at this: it’s great to finally have everyone contributing to Bleacher Report on the platform they deserve.
And there’s so much more to come. We only have a handful of users on the beta right now. Tomorrow, everyone will be invited—and that’s when things get really exciting.
I can’t wait to see Thomas Halzack break down the Celtics’ prospects for the upcoming season in graphic detail—and have the ability to make changes to his own articles for a change. Or to read Adam Amick’s latest on the world of NASCAR—but on a platform that allows for a community to form around his writing. Or for Bleacher Report’s members at large to find the latest work of their favorite writers, simply by clicking a few buttons.
The moment is finally here—BE-TA, BE-TA, BE-TA, BE-TA.
Our beta is in full effect. Let the games begin!