SeatQuest: Finally an Alley For the Consumer in the Secondary Ticket Market
Marketing Manager Aron Glatzer interviews SeatQuest founder Nomik Eden about his new online ticket solution, available on Bleacher Report and a host of other sites.
Disobeying regular rules of sleep, you chose to wake up at 9:30 a.m. Sunday morning to nab a pair of NCAA Final Four tickets that go on sale at 10 a.m. despite staying out till 4 a.m. partying the night before.
Signing into your account on Ticketmaster at precisely 10 a.m., you click to the best seats available and wait while the page loads. Unfortunately the damn thing sells out before you get through and you are now hungover, sleep deprived, and without tickets.
In the past, this meant survival of the fittest; either frantically searching on Craigslist and contacting people, waiting through an auction on eBay, or searching other secondary ticket services. This takes up a lot of time and effort.
Now the consumer has an alley on the secondary ticket market front in SeatQuest. SeatQuest is the first visual search engine in which consumers can type in the venue or city of an event and see exactly where all the available tickets are located.
SeatQuest is the only company that shows seat level information, and is getting close to covering 85 percent of all existing ticketed events.
“The bottom line is simple: once you know the maximum amount of money you are willing to spend (on a sporting event, concert, or theater production), you can find within a few seconds the available tickets within your budget,” said founder Nomik Eden, who was quick to point out that SeatQuest is a technology company and not a ticket broker. “Our service to the consumer is free, it is the exact same price as if you had went to a secondary source.”
As a ticket aggregator, SeatQuest displays all the available tickets from sites like ticketnetwork.com and eBay, and will soon include StubHub and RazorGator.
Moving forward, SeatQuest will continue to assist the consumer in the future by adding historical information and anecdotes about venues and also letting fans know where to find parking, and how close it really is to the event itself.
Next time the ticket window shuts you out, know that your chance of getting back in is only a click away.
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