Using Social Media To Improve Your Exposure

King’s on vacation this week, so I’m chipping in on the blog.

Today’s post on social media is a teaching point from the writing internship and one that’s easy for any B/R writer to put into action.

Bay Area interns (left to right) Solomon Ryan, Jared, Dublin, HJ Mai, Barrett Hansen, Maiah Hollander, and Ally Williams put B/R's new green screen to use.

Using Social Media

Do you post every link to every story you write on your own personal Facebook page?

Do you post those same links on B/R’s Facebook page?

Do you have a Twitter account on which you post links to your stories?

If you answered “No” to any of those questions, you should change it to a “Yes” immediately.

Using those social media outlets to promote your work—yes, every time you publish a new article—takes a grand total of about two minutes.  Yet, the exposure benefits could add hundreds or even thousands of reads to each article.

Publishing on B/R opens you and your work to our enormous website audience. Optimizing your headlines and ledes opens you and your work to the online search audience. Why not tap into the social media audience in the same way?

Simply put, you are building your personal brand. And the more easily your readers—including your friends and family—can access your work, the more likely they are to read it, comment on it and pass it on to new potential readers.

Here’s a great article from Business Insider that explains the benefits of taking advantage of the social media opportunities B/R provides. Take a look and give it a shot.

Best,
Max Tcheyan
Writing Internship Manager
max@bleacherreport.com