Turner buys Bleacher Report: What does it mean for B/R writers?

You’ve probably heard by now that Bleacher Report has been acquired by Turner Sports and you’re wondering, “What does this mean for me?”

It means you’ll get to sit between Kenny and Charles on “Inside the NBA” at least twice a month during the regular season. Please prepare something.

OK, it doesn’t mean that.

We at Bleacher Report headquarters have been told in no uncertain terms to keep doing what we’re doing, that Turner acquired B/R because it wanted B/R, not because it wants to transform the site into something else.

“Turner Sports is committed to making the Bleacher Report brand one of the biggest brands in the sports world,” my boss, VP of content Dave Finocchio, said this morning. “TS is going to invest more in the brand than we ever could have ourselves, and help us get exposure via TV and other mediums where we currently have a low profile. Thanks to the TS acquisition, B/R will have more paid opportunities for existing writers and new writers alike—and video contributors.”

Bleacher Report has always been a meritocracy. Those writers who distinguish themselves on the site put themselves in position for paid opportunities as they become available. As part of Turner Sports, Finocchio says, there will be more opportunities for more contributors.

In other words, keep doing what you’re doing. We’ll have access to more video and other material from Turner’s various sports properties, but the guts of what Bleacher Report is all about will not change. It will still be a place where sports fans can get the most entertaining stories and videos about the teams and topics they care about, and where sportswriters can reach an audience, build their brand and improve their craft.

Here is some of the coverage of the sale:

AllThingsD had the story first.

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