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Sep 12 / King Kaufman

Video: How to create shareable content that will blow up on the web

Sharing plays a huge role in traffic growth. If one person shares your story—tweets about it, posts it on Facebook, Tumblr, Google+ and so on—and then a few of their friends see it and share it, and then a few friends of each of those people do the same … well, I think you can see where this is going.

Every day, there are a few stories that seem to blow up, take over the Internet. Everybody’s talking about them, and that means hundreds of thousands or even millions of people are clicking on them.

So how do you get that to happen for your stories?

There’s no big secret, no surefire recipe. But there are some best practices, and B/R’s Director of Emerging Media, Bennett Spector, knows a lot about them. He joined me in this week’s B/R Blog video, and I like what he has to say about using yourself as a test case.

“We are social consumers,” Spector says. “How do you consume content on Facebook? Would I share this with my friends? All the time the social team, when we’re creating content, we’re saying, ‘Would I share this with people?’ And if you wouldn’t, you shouldn’t be creating it.”

Spend three minutes and 16 seconds with Bennett and learn more about how shareable content happens.