Analyst Mary Meeker gives state of the internet, internet listens
Mary Meeker is an analyst whose annual report on the state of the internet is to people who care about such things kind of like what the first mock draft of the year is to NFL junkies. A former Wall Street securities analyst who now works for the venture capital firm Kleiner Perkins Caufield & Byers, Meeker presented her report at the first Code Conference Wednesday in Southern California.
As always, there’s a lot to digest. Knock yourself out by reading all 164 slides from her presentation. If you just want highlights, you might want to surf around a bit, because Meeker’s talk is so wide-ranging that different people from different industries are going to focus on different things.
Some highlights for those of us in the media game:
- Smartphone use is still booming. So are tablet sales, with a lot of room yet for growth.
- Mobile monetization is way up, but the dynamics of ad spending are still inefficient, if not out of whack. In the U.S. in 2013, people spent 20 percent of their media time on mobile, but advertisers spent only 4 percent of their money on mobile advertising. Meanwhile, 19 percent of the ad spend was on print, where the audience spent only 5 percent of its time.
- Social sharing happens in a hurry. The average article reaches half of its eventual total of social referrals in the first six and a half hours on Twitter, nine hours on Facebook.
- Video screens are proliferating, and people are spending more total time with their screens because of simultaneous usage of multiple screens. Eighty-four percent of mobile-device owners use one while watching TV.
- Twenty-two percent of online video consumption was on mobile devices in 2013, which was double what it had been the year before.
Here are some more roundups:
The Most Important Technology Trend Of 2014, According to Mary Meeker by Jeff Bercovici, Forbes
Mary Meeker’s 2014 internet trends report: all the slides plus highlights by Dan Frommer, Quartz
Mary Meeker: Internet user growth is slowing by Dan Primack , Fortune
Mary Meeker says mobile is keeping tech party roaring by Marguerite Reardon, CNET