SiriusXM Bleacher Report Radio launch: Preview “Content Is King” today

The broadcast studio in the Starlight Room, high atop the Bleacher Report Tower in San Francisco

You may have heard the announcement yesterday: Bleacher Report is launching a new SiriusXM radio channel next week.

The channel will go on the air at 7 a.m. Eastern time with Dan Levy and Josh Zerkle hosting a three-hour show. Nicole Zaloumis will be on from 10 to 1, Will Carroll and Jason Goff will take it from 3 to 6 p.m., and yours truly will close out the day with a one-hour show at 6 p.m. Eastern.

That show will be called “Content Is King,” and will focus on not just sports but also sports media—which after all is the process through which most sports fans consume most sports. Bleacher Report Featured Columnists will be a big part of the show, though we’ll also have guests from beyond B/R.

We’ve been doing some practice runs, preseason games, as it were, during Bleacher Report’s existing three-hour show from 11 a.m. to 2 p.m. on Sirius Channel 92. On Wednesday I welcomed Bleacher Report NFL Featured Columnist Ryan Riddle, FoxSports.com writer Erik Malinowski and Grantland baseball writer Jonah Keri.

I’ll be on the air again Thursday at 1 p.m. EDT. My guests will be Bleacher Report FCs Samuel Chi and Adam Fromal, along with Ryan Spaeder, the man behind the Twitter feed Ace of MLB Stats, which has built a following of more than 15,000 by tweeting out statistical factoids gleaned from the Baseball-Reference Play Index. I’m betting Ryan has learned a thing or two about effective use of social media.

On Tuesday, the On Air light goes on in earnest. Scheduled for the debut of “Content Is King”: Author, B/R baseball columnist and former pitcher Dirk Hayhurst and Sports Illustrated media columnist Richard Deitsch.