Hootsuite’s six secrets of successful engagement on Twitter

On the Hootsuite Blog, Olsy Sorokina writes about six lessons the social media platform learned when it studied its most popular tweets.

After listing the 10 most popular tweets and asking readers if they detected a pattern—full disclosure: This reader did not—Sorokina offers the six lessons. Read the post for elaboration, but they six, with Canadian spelling, are:

1. A little humour goes a long way

2. A picture’s worth a thousand retweets

3. Quote it

4. Click-bait: just don’t do it

5. Knowledge is (engagement) power

6. Look forward

A little clarification: No. 5 is saying that the content of your tweets has to be compelling, informative and fresh.

The advice is fairly intuitive and lines up with what we talk about at Bleacher Report for any kind of content, not just tweets or social media posts: Make it forward-looking, smart, visual. Don’t try to trick people. Use humor. Quote what other people are saying.

Look at your own most retweeted or engaged-with tweets using Twitter Analytics. Do they tend to follow this advice?