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Dec 12 / King Kaufman

Digiday on five major trends in the media business in 2014

Today’s entry in keeping up with the media biz is a Digiday piece headlined What we learned about publishing in 2014. Writer Lucia Moses runs down five big trends in the industry, which are:

  • Journalists don’t like to be “disrupted” and shoved into a “vertically integrated media company.”
  • Social hasn’t been the death knell of publishers—at least, not yet.
  • New business models flourished.
  • It’s a native world—as in native advertising.
  • The pageview’s not dead, but it’s got competition.

Moses elaborates on each of the five. It’s short, and worth the brief read.