Digiday on five major trends in the media business in 2014
Today’s entry in keeping up with the media biz is a Digiday piece headlined What we learned about publishing in 2014. Writer Lucia Moses runs down five big trends in the industry, which are:
- Journalists don’t like to be “disrupted” and shoved into a “vertically integrated media company.”
- Social hasn’t been the death knell of publishers—at least, not yet.
- New business models flourished.
- It’s a native world—as in native advertising.
- The pageview’s not dead, but it’s got competition.
Moses elaborates on each of the five. It’s short, and worth the brief read.
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