What to do if you find yourself in a massive media scrum

Imagine that’s you somewhere in that scrum surrounding Tom Brady at Super Bowl Media Day Tuesday.

What’s your story going to be? What angle, what insight will you present that the 99 people you’re jockeying for position won’t get?

Here’s another question: When’s the last time you read or saw something really interesting that came out of Media Day? Stories about how funny and weird Media Day is, or about the loopy characters who show up as reporters, don’t count. An event that exists only so people can create stories about how funny and weird it is that the event exists, every year for decades, isn’t something worthy of too much of your attention, wouldn’t you say?

Here’s a simple rule for finding good stories: If you’re one of a huge group of reporters in one place, go somewhere else.

See also:

Joe Posnanski on being a great writer: Stay humble

What’s your best advice for writers? Yeah, you

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AP Photo