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Feb 26 / King Kaufman

Survey: Young readers get news from online-only outlets, feel better about traditional ones

What to make of this survey by Elite Daily in partnership with the University of Florida journalism school?

It found that while a large plurality of young adults get their news primarily from online-only news sites, those who prefer traditional websites of traditional news outlets rate themselves as better informed:

More than half of young adults who prefer traditional news sites said they were “very informed,” a rating chosen by only four out of every 10 who prefer online-only news sites. Yet online-only news is the primary source of news for nearly 35 percent, compared to 22 percent for traditional news sites.

The survey was of 18- to 24-year-old readers and followers of Elite Daily. According to the Florida J-school site, “The results are not generalizable to all young adults, but do provide insights on news preferences of a segment of that generation.”

“Even though the overwhelming majority of young adults are turning to digital sources for news, there is still a perception by some that they are better informed through traditional media,” said Diane McFarlin, dean of the UF College of Journalism and Communications.

Why is that? Is it just perception, or is there something to it? I often think people credit pre-Internet journalism with more gravitas and better quality than it actually had, whether they’re old enough to have lived through it or, like the people in this survey, too young to remember. Does that cause people to give traditional news organizations more credit than they deserve today?

Or is there something online-only outlets are doing or not doing that’s causing users to feel less than “very informed”?