Mary Meeker’s annual Internet Trends report: Always interesting to take stock

As part of the project of staying current on the media landscape, which we should all do, I always think it’s a good idea to have a look at Mary Meeker’s annual Internet Trends report. This year’s came out late last month.

Meeker is a venture capitalist who issued her first report in 1995, when she was working as an analyst for Morgan Stanley.

The report consists of a 200-slide deck that I find hard to follow without context, so I usually end up reading coverage about the report, rather than the report itself. Here’s Techcrunch’s breakdown of the most important insights.

Better yet, watch and listen to Meeker herself as she walks through the report in a talk at Re/Code’s Code Conference.

On the media front, Meeker says she’s excited about five-second mobile ads and notes that “user control of content has grown significantly,” but that the massive growth in internet and smartphone adoption has slowed. Still, adults are spending more than twice as much time per day with digital media than they were just seven years ago, 5.6 hours to 2.7.

She also points out that, based on how much time people spend with various technologies, advertisers are spending way too much on print ads, and not nearly enough on mobile ads.

Dig in. It’s fascinating.