Video Series: How Bleacher Report Works
The Editorial Process
Contrary to the assumptions of many in the traditional media, B/R didn’t become one of the top sports websites by “gaming SEO” to “trick” readers into clicking. Follow the process through a typical “hard-knocks” kind of day at Bleacher Report, the site where sports fans go to love their teams.
How B/R Stories Reach Their Audience
While search engines and the site’s front page still play an important role in how users find B/R content, they are by no means the whole story, or even most of it.