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Jun 25 / King Kaufman

Sports Illustrated’s Lee Jenkins on his fly-on-the-wall Warriors celebration piece

After the Golden State Warriors won the NBA championship last week in Cleveland, they celebrated, and Lee Jenkins of Sports Illustrated wrote about their party.

His piece is a classic of what’s known as fly-on-the-wall reporting. Here’s his lede:

CLEVELAND—The season of splash ended Wednesday at 2:18 a.m., on the loading dock at Quicken Loans Arena, 20 feet from the Warriors bus. Stephen Curry raised both arms, let out a triumphant roar, and in a fit of euphoria lost control of the Heineken in his right hand. He tried to catch the bottle, but it splattered against the cement, leaving a puddle of green shards and Dutch hops. A few of Curry’s teammates, waiting for him outside the bus, saw the final splash. They erupted in applause.

“Him dropping the beer was kind of a fun one because they’re all the same,” Jenkins tells Mark Selig in an audio interview on Selig’s Backstory blog. Jenkins is referring to championship celebrations. He goes on:

When you’ve done one of these you’ve kind of done them all and you’ve seen them all. They follow such a pattern, even what the players say and how the teams react, and the hats and the T-shirts and the champagne bottles and the smells, and you know. But to that team, to those people, it’s unique. To those people it’s something that they’ll remember forever. But you have to find a way to kind of show their joy without painting those scenes that I think for a lot of readers and fans have almost become mundane at this point.

We’ve all seen those champagne celebrations multiple times in multiple sports. Covering another, Jenkins looked for ways to make this one stand out, and he did it with that old writing standy-by: He showed rather than telling. He didn’t ask players how it felt to win the title. He showed them celebrating.

“I’m not quoting people as much as I am just capturing as many scenes as I can,” he says, “just kind of thinking of myself as a camera.”

Jenkins and Selig—a master’s student at the University of Missouri’s journalism school—also discuss Jenkins’ profile of Steve Kerr, which he wrote without having much personal access to the Warriors coach.

How’d he manage that? Listen and find out.

Jun 11 / King Kaufman

Mary Meeker’s annual Internet Trends report: Always interesting to take stock

As part of the project of staying current on the media landscape, which we should all do, I always think it’s a good idea to have a look at Mary Meeker’s annual Internet Trends report. This year’s came out late last month.

Meeker is a venture capitalist who issued her first report in 1995, when she was working as an analyst for Morgan Stanley.

The report consists of a 200-slide deck that I find hard to follow without context, so I usually end up reading coverage about the report, rather than the report itself. Here’s Techcrunch’s breakdown of the most important insights.

Better yet, watch and listen to Meeker herself as she walks through the report in a talk at Re/Code’s Code Conference.

On the media front, Meeker says she’s excited about five-second mobile ads and notes that “user control of content has grown significantly,” but that the massive growth in internet and smartphone adoption has slowed. Still, adults are spending more than twice as much time per day with digital media than they were just seven years ago, 5.6 hours to 2.7.

She also points out that, based on how much time people spend with various technologies, advertisers are spending way too much on print ads, and not nearly enough on mobile ads.

Dig in. It’s fascinating.

May 28 / King Kaufman

Advice for young journalists from NPR’s White House reporter: Don’t be a pain

This is a few months old, but I just saw it this week: An Open Letter to Young Journalists by Tamara Keith, NPR’s White House correspondent.

The letter, posted on her personal Adventures in Radioland blog, actually started out as a personal note to a young journalist Keith corresponds with, she writes. But she thought the advice in it was “a really important thing they don’t teach in journalism school or intern orientation,” so she posted it on the blog.

The advice: “Don’t be a pain in the ass.”

Specifically, the advice is to be easy to edit. Don’t be a prima donna with your editor:

Edits can be negotiations. But they should never be battles. Resist all urges to be defensive. Treat every editor as a mentor. Sometimes this is hard to do, especially if you don’t actually have a ton of respect for the editor. But realize you can learn something even from a mediocre editor.

Of course, Keith writes, you can push back, and you should fight to resist errors being inserted into your copy or words being put into your story that you would never write. But “there is always a way to push back without being a jerk about it.”

I’ve spent a lot of time on both sides of the editor-writer relationship, and I think this is pretty good advice, even though I’m an accommodating, writer-friendly editor and a screaming terror of a writer, willing to go to the mattresses over every last golden comma that emits from my keyboard. I’ve had some poor editors, and I’ve had some great editors, not all of whom I’ve treated well. But I think Keith’s right: I either did or should have learned something from every one of them.

On the other hand, I’m not sure about this judgment from Keith. Writing about working with interns on a podcast she used to produce, she says:

The people who were somewhat unpleasant to edit, or fought over every word or came off like they knew it all … I’ve watched their careers derail. Not a single person who I edited who I thought “damn, I didn’t enjoy that and I’d rather not edit them again,” not one of them has had a successful career in public radio or even journalism.

I think that’s a sample size issue. I can think of a few young writers I found unpleasant to edit, uncooperative, not as good as they thought they were, who went on to successful writing careers—sometimes with me as a fond reader. I don’t think being a pain in the ass during the editing process necessarily derails a career.

But it does mean you have to be that much better than writers who aren’t one. And it makes the workday of at least two people more unpleasant than it needs to be. So my advice is to at least try Tamara Keith’s advice. Don’t be a pain in the ass for a while. See how it works.

I might even try it myself.











May 18 / King Kaufman wants to help journalists use numbers and math for good, not ill

The Columbia Journalism Review wrote about Trevor Butterworth last week, as this blog did in October.

Butterworth is, as CJR describes him in its headline, “the man who wants to help journalists with numbers.”

As the editor of, Butterworth has long facilitated an informal advice-giving process for journalists in need of numerical guidance. But it’s only in the last month that the official advisory board became active, after a collaboration with the British charity Sense About Science and the American Statistical Association allowed the site to expand its reach.

Here’s Butterworth writing on’s about page:

Now, everything is becoming a data point, and everything is becoming searchable and analyzable. Instead of hypotheses seeking data, billions of data points seek hypotheses. As we once looked to the stars, we now look to databases to reveal new truths about the universe and our place within it.

Statistics is the only way to hold this new empiricism accountable; statistics is—in our information age—the new journalism. Which is, presently, a problem. If you are a statistician you are unlikely to engage in journalism in a serious way, and if you are a journalist you are unlikely to engage in statistics in a serious way.

He’s talking about covering science and healthcare there, two fields where numbers are thrown around—and manipulated—a lot. But the sentiment applies across journalism, including in sports, where numbers are everywhere, and they’re often manipulated by someone trying to make a point.

The site’s blog offers examples of numerical watchdogging that illustrate ways of getting at the question that forms the basis for all data journalism: “Is this really true?”

May 8 / King Kaufman

Social media advice: How to choose the right hashtag, create better visual posts

How do you choose the right hashtag when promoting your work or otherwise trying to get attention on social media? If you’ve got the perfect hashtag but someone else starts using it for a different purpose, do you stay the course or switch? What about if you’ve got a hashtag going and then an industry giant starts using a different one for the same subject? Do you jump on their powerful bandwagon even if it means abandoning the equity you’ve built on your hashtag?

Paul Bradshaw, who teaches journalism and writes the Online Journalism Blog, wondered about those types of things, and he and his students set out to find some answers.

His post Tips on choosing the right Twitter hashtag: a tale of 5 hashtags sums up their findings, which are not one-size fits all, alas. You’ll have to decide for yourself if you want a hashtag that’s more popular, has better reach, has better targeted reach, or maybe just helps you establish a brand.

Bradshaw links to several tools that you can use to find data about your hashtags, including Hashtagify, Topsy and Tweetreach.

On a semi-related social-media note, Poynter offers 8 tips from Vox Media engagement editors for using visuals on social media. They’re aimed at news organizations, but useful even if you’re an individual who likes to create visual posts.

May 6 / King Kaufman

Should the 800-word article be retired? Quartz boss thinks so

Kevin Delaney, the editor in chief of Quartz, says in a Digiday Podcast interview that the 800-word article has got to go.

As Digiday’s Brian Morrissey notes, Delaney wrote many 800-word pieces during his 12 years with the Wall Street Journal. Now, though, Delaney sees the form as a problem in digital media, because digital media isn’t newspapers:

What people read online, when you look at the data, is shorter stuff that’s focused, creative and social with a really good headline. It doesn’t mean it’s unsubstantial. It just means it’s really clear about what’s interesting and focuses on that. A lot of the 800-word stories have been padded out with the B matter. It’s called B matter because it’s B grade, not A matter, which is the focal point of the story.

Here’s a funny thing: A commenter points out that the Digiday story summarizing the podcast interview is 802 words, though my count was 764. At the moment I saw the piece, the lead story on Quartz, Stop comparing Pamela Geller to the murdered staffers of Charlie Hebdo, clocked in at about 780.

The 800-word article is pretty useful. Remember this B/R Blog post from last fall, also based on a Digiday piece? It talked about how Chartbeat data found that when it comes to user engagement, the ideal length for digital stories was around 700 to 800 words. Was it a coincidence that the the classic newspaper story, created without the ability to measure reader behavior, also averaged about that length? Or did the newspaper folks in the old days intuitively understand how people read?

Do you think the 800-word article has got to go? Or is it in our bones?

Full disclosure: As I type this, Quartz’s lead story, Lending Club is long on buzz, short on profits, is only 454 words. This post is a snackable 330.

May 1 / King Kaufman

Sportswriters, like all journalists, should have basic data skills

It’s been fun to watch the rest of the journalism world catch up to sports in its interest in numbers over the last few years. Sportswriters have been working with numbers for more than a century, but only recently have the non-sports types become fascinated with “data journalism.” Some of the splashiest news startups of the last few years, including Vox and FiveThirtyEight, have been centered on numbers and data.

In fact, the non-sports folks may be ahead of the sports folks in the data game.

Martha Kang of PBS Media Shift writes that It’s Time For Every Journalist To Learn Basic Data Skills, and gives several examples of even small news operations doing more interesting things with data than even the most sophisticated sports sites.

Kang offers some advice:

For those who haven’t delved into data, the first step is to simply commit to try. Even if you need additional training, you won’t know what you need until you start.

Pick something small, simple, and silly as your first project; you don’t have to attempt a huge database or a five-part series. A list of names — most popular dog names, baby names, etc. — could be a good place to start.

Or not. But we can translate those silly non-sports suggestions to something sports-related. Kang continues:

Once you’re ready to tell the story, think about how you’ll visualize the numbers to drive home the point. Show too little, and the reader may not see the bigger picture. Conversely, show too much, and you lose focus. Highlight portions. Don’t make the reader dig through the numbers to find the story, but do allow them a chance to engage.

What’s a question you can answer, or a story you can tell, with data?

Apr 24 / King Kaufman

Roundup: Getting paid in journalism, Facebook’s algorithm, doing the right math

So now that this blog isn’t daily, I’ve fallen into this bad habit of seeing something interesting, thinking, “That would make a nice quick blog post,” saving it—and then, without the daily deadline, forgetting it.

So I’ve got a backlog of interesting tidbits. I’ll present them as a roundup today, and pledge that I will be more conscientious about heading straight to the blog when I see something interesting.

Felix Salmon’s report on the death of journalism as a career is greatly exaggerated by David Cohn, Digidave.

Remember a couple of months ago when Salmon, the former Reuters business reporter who’s now at Fusion, posted a letter to all the young journalists who ask him for advice? His message was tough, telling young journos it’s “almost impossible to make a decent living at this game.”

That spawned a day of other journalists responding on social media under the hashtag #AdviceForYoungJournalists, which remains intermittently interesting, if you can get past some relentless anti-Dalai Lama spamming.

Cohn, who has worked at Circa and AJPlus since founding the pioneering crowd-sourcing news funding site SpotUs, doesn’t buy Salmon’s premise. I’ll let you read his post to see why, but Cohn argues that building skills and knowledge is valuable even in a world of constant disruption.

“It’s not that we control NewsFeed, you control NewsFeed…” Facebook: please stop with this. by Jay Rosen, PressThink

This is a little wonky, perhaps, but important. Rosen, an NYU journalism professor and prominent media critic, argues that Facebook is being disingenuous with its answers to questions about how it designs its News Feed algorithm. Facebook is a powerful player in the news ecosystem, and seems to want to argue that it’s not. Rosen’s argument is consistent with his view on bias in journalistic writing, which is that there’s no such thing as “We don’t have a point of view.”

If you’re part of the news ecosystem, you have to at least try to understand how the big players work, and there aren’t many players bigger than Facebook. Mathew Ingram of Forbes helps on that score with this story about Facebook changing News Feed.

Millennials Aren’t Buying More Cars, There Are Just More Millennials by Joe Cortright, Jalopnik

Finally, a classic case of “be careful when you do math.” Cortright takes the Atlantic and Bloomberg to task for getting basic stats wrong when writing about how Millennials are just as interested in buying cars as earlier generations. The evidence: Millennials buy more cars. But, as Cortright points out, there are more Millennials. If you do a little simple division, you find out that, per person, Millennials buy fewer cars than previous generations.

Sportswriters work with numbers all the time. Literally. This post is a great reminder of an important lesson: Do the math, yes, and make sure you’re math is correct, but also make sure you’re doing the right math. And if at all possible, have someone who’s pretty good at math check your math, and confirm you’re doing the right math.

Apr 17 / King Kaufman

Lessons for sportswriters from the author of a classic soccer book

The Columbia Journalism Review remembered Uruguayan writer Eduardo Galeano this week with a piece by Anna Clark headlined 4 things sports writers can learn from Eduardo Galeano.

Galeano, who died Monday at 74. Here’s how the Guardian described him in its obituary: “Although Galeano wrote novels, he was a radical journalist by trade, a poet and an artist, and a brilliant editor. He was famous for pioneering a form of political essay built on his encyclopedic knowledge of Latin America’s past.”

But, as Clark notes, “He also wrote one of the signature books in all of sports literature: Soccer in Sun and Shadow.

Here are the four lessons sportswriters can learn from Galeano, according to Clark:

1) Longform isn’t the only way to write an epic sports story

2) You don’t have to choose between cynicism and idealism

3) Be transparent about what you don’t know

4) Don’t be afraid of deep history

As this piece by Atlantic editor James Bennet notes, we’ve made a virtue of length in the digital age, with “longform” becoming its own niche in journalism, a category of stories notable for, well, their length. Galeano wrote in short vignettes, which together formed a whole. Readers find themselves jumping rapidly from one point of view to another. Clark writes:

These quick pivots show how a sports story doesn’t need the padding of rhetoric to be about large things. It is a welcome contrast to the legions of journalists who believe that the only way to go more in-depth with a sports story is to write long. No doubt that feature-length work can be extraordinary—Grantland and SB Nation Longform are two of the most welcome additions to the sports media landscape of the last decade. But too often, word count is seen as a shortcut to substance. As Galeano reveals, sports writers should take account of all their storytelling choices before automatically opting for a 4,000-word think piece.

That’s a lesson I learned fairly recently, that there are lots of ways to tell good, and even deep, stories. It doesn’t only have to be a “magazine” piece, a long narrative.

Clark expands on the other three lessons in the piece as well, and those points are worth exploring.

Apr 10 / King Kaufman

Lessons from Rolling Stone’s “journalistic failure” and Columbia University’s report

Rolling Stone this week published a report by Columbia University’s Graduate School of Journalism on the magazine’s “journalistic failure.” That failure was its story last year “A Rape on Campus,” about a gang rape that allegedly took place during a party at the Phi Kappa Psi fraternity house at the University of Virginia.

I consider the report, which is about 13,000 words, required reading for anyone who will ever write or edit a reported story. It also wouldn’t hurt to read it if you ever plan to read, watch of listen to such a story.

The report was commissioned by Rolling Stone after the Washington Post and others called into question the facts of the University of Virginia story, and even the reporter, Sabrina Rubin Erdely, told her editors that she no longer had confidence in the accuracy of the her piece. “A Rape on Campus” relied on a single source, the alleged rape victim, whom Erdely called Jackie in the story.

Rolling Stone has retracted the piece and taken it down, but the Internet Archive hosts an archived version.

The report released this week was created by Steve Coll, the Columbia journalism school’s dean and a Pulitzer-winning reporter; Sheila Coronel, the school’s dean of academic affairs; and Derek Kravitz, a postgraduate research scholar at Columbia. Neither the report’s authors nor the school were compensated, they and Rolling Stone say.

The academic trio tried to answer the question posed in the headline of the report as it appears on “What Went Wrong?” They succeeded, in very thorough fashion. But media theorist and NYU professor Clay Shirky, writing at, suggests that the whole thing should have come down to three sentences:

We investigated the matter thoroughly. We found no extenuating circumstances. The writers, editors, and fact-checkers at Rolling Stone abdicated the skepticism required by their profession.

“The rest,” Shirky writes, “is just an appendix.”

I agree, but I think the report is worth reading anyway, because it describes so clearly how that abdication can happen. Time after time, Erdely and her editors “did not pursue important reporting paths” that would likely have surfaced the massive problems underlying the story:

There were a number of ways that Erdely might have reported further, on her own, to verify what Jackie had told her. Jackie told the writer that one of her rapists had been part of a small discussion group in her anthropology class. Erdely might have tried to verify independently that there was such a group and to identify the young man Jackie described. She might have examined Phi Kappa Psi’s social media for members she could interview and for evidence of a party on the night Jackie described. Erdely might have looked for students who worked at the aquatic center and sought out clues about the lifeguard Jackie had described. Any one of these and other similar reporting paths might have led to discoveries that would have caused Rolling Stone to reconsider its plans. But three failures of reporting effort stand out. They involve basic, even routine journalistic practice – not special investigative effort. And if these reporting pathways had been followed, Rolling Stone very likely would have avoided trouble.

I don’t think your reading should stop with the report. Media critic Jay Rosen, who also teaches at NYU, wrote on his PressThink blog that the report failed to identify an even bigger problem with the UVA story.

In an early scene in the story, three friends of Jackie’s dissuade her from reporting the alleged attack for fear of what it might mean for her reputation on campus. Though Erdely describes this scene as an omniscient narrator, it turns out that the information came solely from Jackie, and that Erdely had not been able to find and interview the three friends. The Columbia report describes the decision to go ahead with the story without having interviewed the friends as “the most consequential decision” the magazine made that led to the journalistic failure.

Rosen disagrees:

The most consequential decision Rolling Stone made was made at the beginning: to settle on a narrative and go in search of the story that would work just right for that narrative. The key term is emblematic. [From the report: "Erdely said she was searching for a single, emblematic college rape case that would show 'what it’s like to be on campus now.'"] The report has too little to say about that fateful decision, probably because it’s not a breach of procedure but standard procedure in magazine-style journalism. (Should it be?) This is my primary criticism of the Columbia report: it has too little to say about the “emblem of…” problem …

Idea: Maybe “a single, emblematic college rape case” does not exist. Maybe the hunt for such was ill-conceived from the start. Maybe that’s the wrong way for Rolling Stone to have begun.

Washingtonian editor Andrew Beaujon made a similar observation, writing that along with the writing, editing and fact-checking, the style Erdely wrote in was partly to blame:

The story’s omniscient voice placed the reader at the scene of a shocking assault as well as a meeting between the victim and three friends on a Charlottesville street corner. It’s rarely clear in these scenes that everything we’re reading came from a single source Rolling Stone identified only as “Jackie.”

The Columbia report noted that “There is a tension in magazine and narrative editing between crafting a readable story—a story that flows—and providing clear attribution of quotations and facts. It can be clunky and disruptive to write ‘she said’ over and over.”

Beaujon writes, “Rolling Stone’s anti-clunk strategy, though, directly reflected a more basic problem with the story: The article’s fealty to narrative was more important than its commitment to reporting.”

This blog has written often about the questions addressed in the Columbia report. Similar discussions around the revelation that Notre Dame linebacker Manti Te’o's late girlfriend, Lennay Kekua, never existed led to the B/R Blog’s invention of a journalism rule called Lennay’s Law: Tell us what you know is true, and tell us how you know it.

As is so often the case, following that dictum would have saved Rolling Stone this time. As complex as reporting and writing can be—and it can be as complex as life itself—at bottom it comes down to writers and editors being dogged in that skepticism Shirky wrote about, in constantly asking, “Really? Is that true? How do we know?”

More coverage and analysis:

What was the single point of failure at Rolling Stone? The authors of Columbia’s investigative report answer that and more, Columbia Journalism Review (Interview with Coll and Coronel)

Do scandals like Rolling Stone’s do lasting damage to journalism? Columbia Journalism Review

The journalism community reacts to the review of ‘A Rape On Campus’,

Report On Retracted ‘Rolling Stone’ Rape Story Cites ‘Systematic Failing’, NPR radio story